This is simply a matter of saying. Rent or Request Attendee Email List Sending a carefully crafted email to trade show attendees is a highly effective way to drive traffic to your exhibit. This one is a little tricky if you didn’t enter the conference or trade show with a plan. Here are some options to kick it up a notch: Also, here is a handy guide to set up HubSpot meetings for your team! Thes… It’s a time-consuming process, but it’s much more likely to work than sending a generic email to an entire list, especially if they’ve never heard from you before. Mention that you’ll be there and what you’ll be showing. The best-printed marketing deliverable to use for a pre-show mailing is a 5 1/2 by 8 1/2 wide color glossy postcard, mailed to the shows mailing list by first class mail so it arrives approximately one and a half weeks before the first day of the trade show. If you want to check out our past booths to gear up for this year’s show, take a glimpse back in time on our website . In pre-show emails, give attendees a reason to visit by including: Product launches; Contests and giveaways; Discounts and exclusive trade show offers; Unique booth elements; When crafting pre-show emails, it is important to include the booth number and location so attendees can easily find you on the busy show floor. For pre-show marketing you’ll have two separate audience groups to focus on: You may want to expand this list to include all your current email subscribers as well, but be careful: If those people aren’t likely to attend the show, it’s wise to avoid adding them to the pre-show list, as they may unsubscribe if they receive too many irrelevant emails. Let Current Customers / Vendors Know You’ll Be Going, It’s also a great way to drum up traffic at your booth. As an association executive, if the sight of these two words doesn’t immediately send images of making connections directly to your brain, then there’s a disconnect somewhere. You’ll find us at , which will feature  We hope you can stop by and reconnect! So I thought we could take a look at the Ceramics Show for examples of what exhibitors are doing good and … not-so-good. Having a great exhibit, well-trained and knowledgeable staff, and a promotional campaign that’s on-point ensures you have plenty of visitors. Optimize Booth Traffic 5. Click here to register now . With an extensive background in the high-tech sector, he’s also involved with technology strategy both internally and for clients.Â, How the Best Exhibition Design Firms Can Influence Your Audience, The Best Medical Device Trade Show Display Ideas, The Best Ways to Make Your Exhibition Booth a Success, Boost the Sales Power of Your Trade Show Exhibit, How to Generate & Manage Leads at a Trade Show, How to Use LinkedIn to Promote Your Event, 5 Trade Show Trends You Need to Incorporate in 2019, Why a Mobile Exhibit Experience Could Be Perfect for Your Product Demos, Why a Trade Show Company Is the Perfect Place to Turn for Your Lobby Design or Other Permanent Installation, How to Get the Word Out on Facebook About Your Trade Show Appearance, Do the Most with Your 10×20 Trade Show Booth, 6 Unique Trade Show Marketing Ideas That Your Competitors Aren’t Doing, Information about your exhibit location on the trade show floor, Quick notes about your exhibit and what you plan to show, like product launches or upgrades, Information about who will be staffing the exhibit, Any functions your company is hosting during the trade show, Where a client is likely to find you after-hours for a bit of networking, Interactive events, such as raffles or games. Developing a great pre-show marketing campaign is almost as important as having an expertly designed booth that captures plenty of walk-in traffic. Employ word-of-mouth Include a fun or interesting fact about each team member. Your sales pitch is always more valuable when you offer an incentive that people will want to take advantage of. by Holly McCully, on January 04, 2019 // 4:16 PM 9 minute read. There are a ton of marketing tactics to use in pre-trade show advertising, which can be categorized as paid, earned, or owned media: This can give you the opportunity to create a separate, additional email campaign targeting those sign-ups specifically, so you can give them more information about product lines and remind them of their appointment times as the event draws near and even during the show itself. After I registered for the Ceramics Expo online, I received automated emails from the event staff. Trade Show Exhibits Booths & Displays - San Francisco, CA. We can’t wait to network with others in the industry, learn more about , and take home knowledge we can apply to our current processes. In situations where using your link gives the registrant a discount on the registration fee -- be sure to highlight that in the subject line of your email! Email marketing is one of the most cost-effective ways to market your presence at an upcoming trade show. At ProExhibits, Paul helps the company reach clients through traditional and digital marketing programs. Some things to take into account while drafting your trade show marketing strategy: If you plan in advance, segment your audience when possible, and utilize the templates above -- you’re sure to have a trade show … Then I got this email, and at first I thought I had an epic Marketing fail on my hands, but it turned out to be quite the opposite. Below you will find several examples of how professional senders nowadays use… sender name, subject line & preheader (yellow background), and the preview pane view (screenshot with images blocked and loaded) … to drive opens. If possible, it’s great to personalize this email based on the conversation you had with the person, what their company does, or even where their from! Use the promotion in pre-show marketing to create excitement, incentivize prospects to attend the show, and help attendees remember and seek out your booth during the conference. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet. Review the effectiveness of each of your pre-show, at-show, and post-show promotional programs and sponsorships. Manufacturer Brand Awareness Strategy Guide, Inbound Marketing for Healthcare Technology, 9 B2B Email Marketing Tips to Help You Stand Out, Why Mobile Marketing Matters for Email Marketing Campaigns, B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World, 8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation, How to Record, Edit, & Share Videos with Vidyard. But, trade shows require extensive preparation. Subject: trade show invitation letter Dear [Recipient Name], We are honored to invite you to participate in the annual trade show what will take place at the [venue name] between [trade show start date] and [trade show end date]. The Best: Pre-Show Emails & Scheduling. Emails should only be sent to people who, in some way, have given you permission to email. 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